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Signboard FAQ
Answers to the questions freelancers ask about Signboard: where the leads come from, how messages and follow-ups work, and what the plans cost.
About Signboard
What is Signboard?
Signboard finds local businesses likely to pay for a website, shows what each one needs, and helps you pitch on WhatsApp and follow up. It is a web app for freelancers in India who build websites for clients.
Who is Signboard for?
Freelancers and anyone else who builds websites for local businesses in India. Prices are in rupees, messages are in English, Hindi or Marathi, and the WhatsApp button works with Indian mobile numbers.
Does Signboard work outside India?
It is built for India. Prices are in rupees, the WhatsApp button shows only for Indian mobile numbers, and messages are in English, Hindi or Marathi.
Does Signboard work on my phone?
Yes. Signboard is a web app that runs in the browser on phones and desktops. On a phone, the message editor opens as a sheet at the bottom of the screen.
Finding leads
Where does the business data come from?
Google Maps. Signboard keeps only place IDs and looks up names and phone numbers when it needs them. Google sometimes has no website for a business that does have one, so each lead without a site has a Search for a website link. Use it before you pitch.
Which types of businesses can I search?
17 types: dentists, clinics and doctors, physiotherapists, salons and spas, gyms and fitness studios, yoga studios, coaching classes, caterers, interior designers, chartered accountants, lawyers, restaurants and cafes, bakeries and cake shops, real estate agents, photographers, event planners, pet shops and vets.
How is the lead score calculated?
Each business gets a score out of 100. No website on Google adds 45 points, and a social or directory link instead of a website adds 38. Google reviews add up to 30, a rating of 4.2 or higher adds 10, and a listed phone number adds 10. Problems found by the website check add more. 70 and above is hot, 45 to 69 is warm.
Why are some businesses hidden?
To avoid repeat pitches to the same business, it stops showing up once 3 freelancers have contacted it in a month. Leads you already contacted always stay visible to you.
Can I export leads to a CSV file?
No. Google's terms don't allow storing and exporting their business data, so Signboard keeps only place IDs and has no export.
Messages and follow-ups
Does Signboard send WhatsApp messages for me?
No. It opens WhatsApp with your message filled in and you press send from your own number. The WhatsApp button shows for Indian mobile numbers. Landlines get a Call button instead.
Which languages are the messages in?
English, Hindi and Marathi. The Hindi and Marathi templates use gender-neutral wording. Pro adds 200 AI-written messages a month.
How do follow-up reminders work?
When you mark a lead as contacted, Signboard reminds you to follow up 3 days later, then once more 7 days after that. It stops after 2 follow-ups.
What is a website report?
A page you can send a business owner with speed scores, search visibility and what to fix on their site. Pro includes 50 a month, and each report stays up for 30 days.
Plans and billing
Is the free plan really free?
Yes. 20 searches a month, lead scores, website checks, WhatsApp messages and a follow-up queue. No card needed. You can also try the tool without an account.
What does Pro cost?
₹499 a month through Razorpay, with UPI Autopay or a card. It adds website reports to send owners, AI-written messages, a mobile speed test and more searches.
What counts as a search?
A search returns up to 20 businesses. Looking up to 60 at once uses 3 searches, and each business type you add uses its own searches. Repeating the same search within 6 hours doesn't use another one. Filters, website checks and follow-ups don't use searches.
How much does Pro cost for a year?
₹5,988 if you keep Pro for 12 months. Pro is billed monthly at ₹499; there is no yearly plan.
How does billing work?
Pro is billed monthly through Razorpay. You can pay with UPI Autopay or a card, and cancel any time from your account. Pro stays on until the end of the period you paid for.
What happens to my leads if I cancel?
Your leads don't disappear. Your leads, statuses and follow-ups stay in your account on the Free plan. Pro features and higher limits stop when the period you paid for ends.
Can I try it without an account?
Yes. Without signing in you get 2 searches a day, and your leads are saved in that browser.
Something missing? Ask through the feedback form or the contact page.

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